{"id":960,"date":"2011-03-29T13:54:21","date_gmt":"2011-03-29T17:54:21","guid":{"rendered":"https:\/\/steveingkavet.com\/?page_id=960"},"modified":"2016-05-17T13:23:56","modified_gmt":"2016-05-17T17:23:56","slug":"more-2","status":"publish","type":"page","link":"https:\/\/steveingkavet.com\/?page_id=960","title":{"rendered":"Design &#038; More\u2026"},"content":{"rendered":"<h2><a href=\"https:\/\/steveingkavet.com\/logos\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-430\" title=\"Planet-V-logo\" src=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/Planet-V-logo-240x180.jpg\" alt=\"Planet V logo\" width=\"240\" height=\"180\" srcset=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/Planet-V-logo-240x180.jpg 240w, https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/Planet-V-logo.jpg 600w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/h2>\n<h2>Logos\u00a0&amp;\u00a0Design Work<\/h2>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>Retail Concept:\u00a0Walmart<\/h2>\n<p>Re-conceived the Walmart toy department so that adults could easily navigate<br \/>\nthe aisles, plus find an appropriate toy or gift using an easy kiosk database, while<br \/>\nkids could enjoy interacting with the products.<\/p>\n<p>Successfully tested at two sites during the 2006 Holiday Season, resulting in<br \/>\nsales increases averaging 39% vs. same store sales. Further results: 23% sales<br \/>\nincrease over non-Toyland stores in 2008.<\/p>\n<h3>Initial Concept for Qualitative Testing<\/h3>\n<div class=\"one_fourth tt-column\"><p><a href=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/Kidtopia_Illustration.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Concept Illustration\" src=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/Kidtopia_Illustration-240x159.jpg\" alt=\"Concept Illustration\" width=\"216\" height=\"143\" \/><\/a><\/p>\n<\/div><div class=\"one_fourth tt-column\"><p><a href=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/Kidtopia_concept.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Initial Concept for Qualitative Testing\" src=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/Kidtopia_concept-150x250.jpg\" alt=\"Initial Concept for Qualitative Testing\" width=\"150\" height=\"250\" \/><\/a><\/p>\n<\/div><div class=\"one_fourth tt-column\"><p><a href=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/Kidtopia-kiosk.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Initial Concept for Qualitative Testing\" src=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/Kidtopia-kiosk-150x250.jpg\" alt=\"Initial Concept for Qualitative Testing\" width=\"150\" height=\"250\" \/><\/a><\/p>\n<\/div><div class=\"one_fourth_last tt-column\"><\/div><br class=\"clear\" \/><h3>Walmart Test Site<\/h3>\n<p><em>(Final retail design and execution by Darko and Mattel One)<\/em><\/p>\n<div class=\"one_fourth tt-column\"><p><a href=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/toyland.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"toyland\" src=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/toyland-150x250.jpg\" alt=\"Toyland test-site overview\" width=\"150\" height=\"250\" \/><\/a><\/p>\n<\/div><div class=\"one_fourth tt-column\"><p><a href=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/toyland-clubhouse.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"toyland-clubhouse\" src=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/toyland-clubhouse-150x250.jpg\" alt=\"Toyland Clubhouse\" width=\"150\" height=\"250\" \/><\/a><\/p>\n<\/div><div class=\"one_fourth tt-column\"><p><a href=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/toyland-clubhouse-back.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"toyland-clubhouse-back\" src=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/toyland-clubhouse-back-150x250.jpg\" alt=\"Back of Toyland Clubhouse with Kiosk\" width=\"150\" height=\"250\" \/><\/a><\/p>\n<\/div><div class=\"one_fourth_last tt-column\"><p><a href=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/toyland-shelves1.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"toyland-shelves1\" src=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/toyland-shelves1-150x250.jpg\" alt=\"Toyland Shelving Units 1\" width=\"150\" height=\"250\" \/><\/a><\/p>\n<\/div><br class=\"clear\" \/><div class=\"one_fourth tt-column\"><p><a href=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/toyland-shelves2.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"toyland-shelves2\" src=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/toyland-shelves2-150x250.jpg\" alt=\"Toyland Shelving Units 2\" width=\"150\" height=\"250\" \/><\/a><\/p>\n<\/div><div class=\"one_fourth tt-column\"><p><a href=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/kiosk-screen1.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"kiosk-screen1\" src=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/kiosk-screen1-150x250.jpg\" alt=\"kiosk screen 1\" width=\"150\" height=\"250\" \/><\/a><\/p>\n<\/div><div class=\"one_fourth tt-column\"><p><a href=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/kiosk-screen2.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"kiosk-screen2\" src=\"https:\/\/steveingkavet.com\/wp-content\/uploads\/2010\/08\/kiosk-screen2-150x250.jpg\" alt=\"kiosk screen 2\" width=\"150\" height=\"250\" \/><\/a><\/p>\n<\/div><div class=\"one_fourth_last tt-column\"><\/div><br class=\"clear\" \/><p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\nLogos\u00a0&amp;\u00a0Design Work<br \/>\n&nbsp;<\/p>\n<p>Retail Concept:\u00a0Walmart<br \/>\nRe-conceived the Walmart toy department so that adults could easily navigate<br \/>\nthe aisles, plus find an appropriate toy or gift using an easy kiosk database, while<br \/>\nkids could enjoy interacting with the products.<br \/>\nSuccessfully tested at two sites during the 2006 Holiday Season, resulting in<br \/>\nsales increases averaging 39% vs. same store sales. Further results: 23% sales<br \/>\nincrease over non-Toyland stores in 2008.<br \/>\nInitial Concept for Qualitative Testing<br \/>\nWalmart Test Site<br \/>\n(Final retail &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-960","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/steveingkavet.com\/index.php?rest_route=\/wp\/v2\/pages\/960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/steveingkavet.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/steveingkavet.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/steveingkavet.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/steveingkavet.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=960"}],"version-history":[{"count":17,"href":"https:\/\/steveingkavet.com\/index.php?rest_route=\/wp\/v2\/pages\/960\/revisions"}],"predecessor-version":[{"id":1721,"href":"https:\/\/steveingkavet.com\/index.php?rest_route=\/wp\/v2\/pages\/960\/revisions\/1721"}],"wp:attachment":[{"href":"https:\/\/steveingkavet.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}